A facade (/fəˈsɑːd/) is generally one exterior side of a building, usually, but not always, the front. It comes from the French word façade which literally means "frontage" or "face".

In architecture, the facade of a building is often the most important aspect from a design standpoint, as it sets the tone for the rest of the building. From the engineering perspective of a building, the facade is also of great importance due to its impact on energy efficiency. For historical facades, many local zoning regulations or other laws greatly restrict or even forbid their alteration.

https://en.wikipedia.org/wiki/Facade

"Better by far to embrace the hard truth than a reassuring fable."
Carl Sagan
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