Kawaii (かわいい, [kaw͍aiꜜi], "lovable", "cute", or "adorable") is the quality of cuteness in the context of Japanese culture. It has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms.

The word "kawaii" originally derives from the phrase 顔映し, which literally means a "radiant face", but more commonly referred to the blushing of an embarrassed person. Over time, the meaning changed into the modern meaning of "cute", and the pronunciation changed to かわゆい and then to the modern かわいい. It is most commonly written in hiragana, かわいい, but the ateji, 可愛い, has also been appended. The kanji in the ateji literally translates to "able to be loved".

https://en.wikipedia.org/wiki/Kawaii

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