A display window, also shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop.

https://en.wikipedia.org/wiki/Display_window

"For all our failings, despite our limitations and fallibilities, we humans are capable of greatness."
Carl Sagan
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