Jiggle television is a term coined by NBC executive Paul Klein to criticize American Broadcasting Company's television production and marketing strategy under Fred Silverman. Klein referred to ABC's programs as "porn" in order to tap into the 1970s moral panic and anxiety over the spread of pornography, using the neologism to describe the use of female television celebrities moving in loose clothing or underwear in a way in which their breasts or buttocks could be seen to move, or "jiggle." An American invention, it was used to refer to programs such as Charlie's Angels, Wonder Woman, The Bionic Woman and Three's Company which used the sexuality of young women as appeal to their audiences. The programs plots were often sexist, full of innuendo and suggestive language, and unrealistic in nature. Producers of such series would make sure that its lead female actors would appear in a bikini, bathing suit, négligée, underwear, or naked under a towel, in each show.

At the time, the ABC target audience was 18 to 35 years old. Jiggle was also called " "Tits & Ass Television" or "T&A" for short and in the 1970s the amount of sex on television increased, as did its ratings, creating social controversies and consequences.


"Good judgement seeks balance and progress. Lack of it eventually finds imbalance and frustration."
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