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As manufacturers increasingly add health and comfort features to Their beds, will customers be convinced of their benefits? DevenPamben reports The bed industry in recent years has gone through intense change. Consumers are currently being offered a vast assortment ofmattress styles, because of new technological advancements. March is National Bed Month, when individuals are being advised Should they haven't purchased a new bed in the past seven or eightyears, they might be missing out on a variety of developments and comfort features. **[https://ok.ru/group/54921848357111](https://ok.ru/group/54921848357111)** The National Bed Federation said that three or two Decades ago, With the possible exception of a premium excellent latex mattress,the image of the foam mattress was not good because the goods were considered cheap or institutional. Now nearly all producers and importers are scrambling to Ensure they can provide some medical or innovation benefit in theirmattresses. Foam products, particularly, need to be well ventilated, and Manufacturers are coming up with several solutions - from the mobileconstruction or the composition of the foam itself to especially constructed ventilation layers; heat sides and cool sides; andcovers with the technologies you see in high performance clothing: fast-drying and capable of allowing moisture to evaporatequickly. Some even provide versions that pump fresh air through the mattress. ![enter image description here](https://images-na.ssl-images-amazon.com/images/I/31BTo-oaBaL._SL500_AC_SS350_.jpg) Consumers are faced with a Number of options and price tags, Also it must be difficult for retailers to understand what toinventory. Graham Steel, Beddy Buys owner in Dover said there are lots of Options but that isn't always a fantastic thing. 'How many [of those innovative mattresses] are promoting is a Different issue. Most independents will locate the majority ofbusiness remains divan beds, bedsteads and mattresses rather than the exotic mattresses, ''' he explained. Producers are continually attempting to get the upper hand. As Reported week, Slumberland parent firm Hilding Anders UK was drivenfrom the Advertising Standards Authority not to use one of its adverts for its visco-elastic Kontur-Zone mattress with AirZonefollowing a complaint by rival Tempur UK (CM, 29 Feb, p3). **[https://www.linkedin.com/company/futonmattress/](https://www.linkedin.com/company/futonmattress/)** Hilding Anders UK was judged to not have substantiated its Asserts about outperforming other leading visco-elastic manufacturers'in not only relieving pressure but also in dissipating heat and moisture away from the body'. Hilding Anders UK confessed that the mattress market was becoming Smaller and that it was competing for the very same consumersand trying to convince retailers its product was better than its competitors. This week, Sealy launched a brand new range using a 'five-zone service System for perfect spinal alignment' using Nasa-inspiredtechnology to regulate the in-bed temperature. Neil Robinson, Sealy marketing director said the scope 'has been Developed in partnership with an American Orthopaedic AdvisoryBoard' after a two year research programme. Robinson explained: 'It is not just about the quantity of sleep you Get - it's the quality.' Steel agrees, but said: 'We, the retailer, need to understand about The tech but the average customer isn't interested. You canblind them with science but it will not receive the sale because the public isn't daft.' And this will become more the case in the immediate future, he said. 'We are in a challenging period and in these timesmanufacturers have a tendency to stick with tried and tested goods instead of go out on a limb.' **[https://twitter.com/FutonMattress1](https://twitter.com/FutonMattress1)** But, manufacturers would wonder this, and so would people In markets. Rhianwen Rowley, Abaca md at Wales, is seeing the advantages of Manufacturing organic mattresses. January saw the organization'sbest trading period. She puts down this changing purchasing habits and to ethics playing a role in choice instead of just science. 'We're still the only company that solely manufactures Organically in the UK. We keep abreast of new developments and there isplenty Of space for them.'
"I wanted very much to learn to draw, for a reason that I kept to myself: I wanted to convey an emotion I have about the beauty of the world."
Richard Feynman
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